Ok.. gather around all you people who are in the advertising industry. As you can see, from the title of my post, we are yet again, here to talk about these 2 departments in an agency. Why, should there always be a spark of conflict between these 2 departments? The answers? Take a look;
AE: Hi, could you please revise this. We got a fussy one this time. He wants…. *AE briefs*
GD: AgAiN??!! How many times do you need it to be revised?
The result of this conversation is a sour plum face from the designer with the AE apologizing profusely, but probably murmuring under his/her breath on the way back, probably cursing the already frustrated and flustered designer.
You see guys, it’s very normal to have misunderstandings between these 2 departments. Creative people find the marketing side, irritating to a certain extent. It’s like *door opens* "Oh man.. here comes the irritating AE again More revisions i guess." But at the end of the day, it isn’t really anybody’s fault is it? The client wants things to be done, and to get things done, these 2 departments actually need to work together to get the job done. Now, instead of making things more difficult, why don’t we just learn to live and let live and get the job done without any squabbles? The occasional disagreement when it comes to the conceptualizing, is acceptable. In fact, that is just constructive criticism if you like, and maybe even a learning experience. You’re never too old to learn, remember that. So don’t always be stuck in a world of your own and think that no matter what, you’re right in some way. Listen, and look at the bigger picture. But, i guess a lot of people will be saying that when it comes to work, there’s no way these 2 departments can be at peace. I’d be living in a world of dreams and fantasies probably. The disagreements, arguements, cursing, bad-mouthing and all those negative elements between these 2 departments will never be resolved. By the way, for those of you who are new to this so called "rivalry" i know it sounds as if these 2 departments hate each other’s guts, but it’s not that serious. It’s only when it comes to work, that these 2 departments often clash. You can ask anyone in the industry and you’ll find that this is very true. Having lunch or hanging out isn’t a problem. Outside the workplace, everyone’s ok… well.. generally lar.. I’m sure office politics will play a part, and this goes for a lot of offices and industries. For us advertising people though, the arguement between these 2 departments will probably continue to go on.. say.. shall we get started on the infamous debate of "Defining ATL and BTL"? Hahahaha, nah… we’ll save that for another day…